Have you ever felt paralyzed by the number of choices you have? If you’ve tried to navigate the world of marketing and social media blogs, this might be a familiar feeling. It can be hard to know where to start when faced with so many options available to read online—a perfect example of the highly referenced “paradox of choice.” Whether you’re a new social media marketer or a well-seasoned pro, the massive amount of knowledge-building resources available can seem almost endless.
The number of talented social media experts willing to share their skills and expertise is growing every day, so to help you focus your reading list, we have narrowed down this overwhelming selection to a group of fourteen must-read bloggers. The social media bloggers we’ve featured below can help add value to your own marketing strategies, and cover a variety of valuable topics. Whether searching for Periscope guides, Pinterest selling techniques, Instagram best-practices, or your own blog post inspiration, there’s a good chance you can find it on the following social media blogs. Paradox solved.
1. Danny Brown
Danny Brown’s site is not your typical social media blog full of tips and tricks. Instead, he dives deep into what social media and marketing mean in the greater scheme of things to us as humans. He focuses on “how we can tell better stories; be better businesses; and live better lives,” because “after all, business comes and goes; but we only get one shot at being good people, in life and in business.” And a good person in life and business he is. Brown is a founder of the 12for12k charity initiative, was featured in AdAge’s Power 150 list, named one of Canada’s Top 50 marketing blogs, and won the Hive Award for Best Social Media Blog at SXSW.
A post of his that we especially like is entitled “Blog Comments, Digital Universes, and the Future of Social Conversations,” and speaks to the way blog comments have largely moved to social media in a kind of hyper-extended conversation.
Francisco Rosales built SocialMouths as a “vehicle to deliver free advice on what takes to be successful online,” which includes blogging, social media, web traffic, content marketing, conversion and email marketing. His numerous accolades include being given the top spot in Social Media Examiner’s “Top 10 Social Media Blogs” in both 2010 and 2014 and being named one of the top 50 content marketers to follow by Cision. Along with his own content, Rosales hosts posts from other experts in the field, such as Peg Fitzpatrick who we featured as one of the top social media experts to follow on Twitter.
An especially informative post of Rosales’ is his post on “How to Make Your Blog Images Perform Better on Social Media,” which offers an incredibly thorough guide that is definitely worth bookmarking. To find these images for social media, we’ve provided a handy list here.
Pamorama’s goal is “building buzz in a connected world,” and author Pam Dyer does just that. As a social media strategist, she has helped thousands of people and companies create, manage, and measure outreach efforts through social networks. She brings this experience to her blog, where she “helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs.”
An example of one of Pam’s posts that is especially helpful to content marketers, is her “9 Awesome Tools for Content Marketers and Bloggers.” This post recommends tools for idea generation, content improvement tools, and other extremely helpful resources.
4. Jenn Herman
Jenn is one of the social media experts we featured in our “15 Must-Follow Social Media Experts on Twitter,” and rightfully so. Her blog, Jenn’s Trends, has helped Jenn become a globally recognized expert in social media marketing, with a focus on Instagram. She was awarded the “Top Social Media Blog” award in both 2014 and 2015, and she lends this expertise to her consistently valuable blog posts about topics ranging from Instagram caption tips to Twitter polling advice.
An example of her highly helpful posts, Jenn wrote about “How to Organize Your Content for Instagram.” Recognizing that not everyone is posting in-the-moment or instant photos to Instagram, Jenn highlights different ways you can streamline the process when you have a content schedule.
Rebekah Radice’s award-winning social media blog aims to shift three areas of social marketing: perception, execution, and profitability. Radice’s expertise lends itself to advice about branding, social media, content marketing, and overall strategy, which she writes in easy-to-digest posts.
One of her most helpful posts, “47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement,” is highly-actionable, meaning many of the tips she gives can be put into practice almost immediately. A quick scan through should give you some guidance and tricks to quickly enhance your social media presence.
What do you think? Are there any other social media experts you follow who have helped you become better a social marketer?